In the twenty-first century communication takes a lot of forms. This is particularly apparent when you are an administrator in a public school in America. In an egalitarian fashion, school leaders must communicate effectively with the full spectrum of their community ranging from Grandmother's who read a paper copy of a printed out newsletter in their student's Friday Folder to the hipster millennial parent who wants all their communication to fit neatly into the latest version of their smartphone.
A smart school leader will leverage both paper-based communication and blogging to activate their community on a consistent basis. It may be a lot of front-loading and work in the beginning of the year to get every media outlet active from twitter, to Instagram, to a blog, or simple email or printed out newsletter, however, the administrator will truly reap what they sow. If a school leader is successful at implementing all of these communication outlets then he or she can not only create an audience but an active community that they can tap into if the need arises.
Further, communication can get so confusing at a school and if an administrator can one website with a weekly update through a blog that could be printed out and sent home to families without access to technology, the school could have one place for parents to get all the information they need. The streamline of communication will please the population that reads it and potentially create a larger readership.
